Genie in a Book teams with Securing Our Children’s Future on custom coloring book and fundraiser

Genie in a Book and Securing Our Children’s Future launched a partnership on Aug. 4 to create a mission-based coloring book and a new supporter page for families in Hampton Roads. The effort ties custom storytelling to childhood food security, literacy and mentorship programs, with 10% of eligible net sales from qualifying purchases going to the nonprofit.

Why it matters: - The partnership gives Securing Our Children’s Future a new way to reach children and families with its message on food support, reading encouragement and mentorship. - The collaboration also creates a fundraising channel tied to personalized books, not just direct donations. - The effort is aimed at the Hampton Roads area, where the nonprofit is trying to expand while keeping its programs consistent.

What happened: - Genie in a Book and Securing Our Children’s Future, LLC announced a partnership on Aug. 4 centered on a custom coloring book and a supporter page. - Genie in a Book created A Brighter Tomorrow, a coloring book built specifically for the nonprofit. - The nonprofit plans to include copies of the book with resources it provides to children through its programs. - The two organizations also launched a dedicated partner page where families can create personalized books that support Securing Our Children’s Future. - Genie in a Book will contribute 10% of eligible net sales from qualifying purchases made through the page. - The support page is available at the partnership page.

The details: - A Brighter Tomorrow uses an age-appropriate story to introduce children to food support, reading encouragement, mentorship and community care. - Genie in a Book uses an AI-assisted creative process with human direction and review to develop original stories and illustrations. - The company said that process let the teams build a book around Securing Our Children’s Future’s mission instead of adapting an existing template. - The partner page automatically selects Securing Our Children’s Future as the organization supported by a buyer’s purchase. - Eligible net sales exclude shipping, taxes, refunds, chargebacks and canceled orders. - The program applies only to qualifying purchases in participating states. - Purchases are commercial transactions and are not tax-deductible donations. - Securing Our Children’s Future is a 501(c)(3) nonprofit founded by retired U.S. Army Lt. Gen. Donna W. Martin. - The nonprofit focuses on childhood food insecurity, literacy, mentorship and educational growth through partnerships with schools and community organizations. - The organization is developing a model intended to reach more children across Hampton Roads while maintaining quality and care. - Genie in a Book is based in Mesa, Arizona, and produces personalized children’s storybooks, coloring books and keepsakes. - The company also works with nonprofits, businesses and community organizations on custom books for education, outreach, fundraising and engagement.

Between the lines: - The partnership combines storytelling and fundraising in a format designed to feel useful to families, not transactional. - The model also gives the nonprofit a tangible item it can hand to children, which may help reinforce its mission in a more memorable way. - A dedicated partner page can widen support beyond direct nonprofit donors by tapping relatives and friends who want personalized gifts with a social impact.

What's next: - Securing Our Children’s Future will use the coloring book as part of the materials it distributes through its programs. - Supporters can continue purchasing personalized books through the partner page to generate qualifying sales for the nonprofit. - The nonprofit said it is working to expand its model across Hampton Roads as it grows its reach.

The bottom line: - The partnership turns a custom children’s book into both an outreach tool and a modest revenue stream for a Hampton Roads nonprofit focused on food security and literacy.