RedAwning says FLEXStep tops $5 million in bookings
RedAwning said its patent-pending FLEXStep program has driven more than 4,000 incremental reservations and over $5 million in gross booking value for participating clients. The company says the dynamic cancellation tool is boosting search placement and late-window bookings for vacation rentals.
Why it matters: - RedAwning says flexible cancellation policies are materially affecting both bookings and search visibility on online travel platforms. - The company says FLEXStep is helping property managers fill vacancies closer to check-in, when dates are still open. - The program is designed to increase reservations without requiring always-on flexible policies.
What happened: - RedAwning announced that its FLEXStep program has generated more than 4,000 incremental reservations. - Those reservations represent more than $5 million in gross booking value. - The announcement was made Sept. 16, 2026, from Petaluma, California. - FLEXStep is available free to all RedAwning clients.
The details: - FLEXStep is a proprietary algorithm that dynamically adjusts cancellation policies across major channels. - Properties using FlexStep see 500% more visibility and 500% more reservations in the 15 days before check-in when dates are still open. - RedAwning said the program reduces last-minute vacancy. - The company said flexible cancellation policies have a higher impact on bookings than price or review score. - Tim Choate, RedAwning's CEO, said the strategy improves search placement over other approaches.
Between the lines: - The announcement positions cancellation policy as a competitive lever in vacation rental distribution, not just a guest amenity. - RedAwning is tying product performance to the mechanics of OTA search, suggesting that visibility can matter as much as pricing. - The company is using the milestone to reinforce its broader platform strategy for property managers.
What's next: - RedAwning said it will continue investing in tools that help property managers reach and convert more travelers across its distribution network. - The company is continuing to expand features aimed at driving more vacation rental bookings.
The bottom line: - RedAwning is betting that smarter cancellation policies can turn into more search exposure, more late-booking demand and more revenue for hosts.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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