Advantage | The Authority Company announces six upcoming books

Advantage | The Authority Company says six new books are on the way from founders, CEOs and experts in leadership, healthcare, wealth management, career coaching and business growth. The releases span multiple imprints and underscore the company’s push to use publishing as a platform for authority-building.

Why it matters: - Advantage | The Authority Company is adding six new titles to its publishing pipeline across leadership, healthcare, wealth management, career coaching and business growth. - The books are aimed at professionals who want to build visibility, credibility and recognition through publishing. - The announcement also reinforces the company’s multi-imprint model, which includes Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, Rethink Press and Rethink Books.

What happened: - Advantage | The Authority Company announced six upcoming books from experts and business leaders. - The company said the books will be published in the coming months. - The authors include Ana Casas, MD, and Victoria Dhar, MSc; Rick Heyland; Marvin J. Schmidt; Rick Smith; Dewayne Williams; and Dr. Jian Zhang.

The details: - Ana Casas and Victoria Dhar co-created Waves 4 Longevity®, an evidence-based brain health approach that combines lifestyle strategies with mathematically calculated sound patterns layered into water soundscapes. - Casas is trained in internal medicine and longevity medicine and has more than 30 years of clinical and research experience. - Dhar is a health educator with advanced training in sleep neuroscience. - Their book, “Take Back Your Sleep: The Science-Based Strategy for Deep Sleep, Brain Longevity, and Peak Performance,” focuses on the costs of sleep deprivation, a better sleep blueprint and the science and benefits of deep sleep. - Rick Heyland is a business growth coach with more than 35 years of experience helping owners and leaders improve performance, profitability and personal success. - Heyland says he scaled his own consulting company by 100x and coaches others using strategies, tools and accountability systems. - His book, “The PDE System: Align Your People, Direction, and Execution to Drive Predictable Growth,” draws on a working system he built over decades. - Marvin J. Schmidt is founder and principal of the Schmidt Family Office. - Schmidt advises ultra-high-net-worth families on wealth preservation, strategic investment and multi-generational legacy planning. - His book, “The Canadian Family Office Advantage: A Complete Guide for the Most Affluent Families and Their Advisors,” explains why wealth erosion happens and why families should think generationally. - Rick Smith is founder and CEO of ONYX, a membership organization for current and former Fortune 500 CEOs, and founder and former CEO of World 50. - Smith has worked with senior leaders for more than three decades on the transition out of full-time roles. - His book, “Pretirement: The Leader's Playbook for Designing a Life of Impact, Meaning, and Legacy,” focuses on life after a successful career and why even top executives are often unprepared for the shift. - Dewayne Williams is founder and CEO of M.A.C. Enterprise Consulting. - Williams’ book challenges the common use of LLCs for scaling and lays out a roadmap for restructuring into a multi-entity corporate framework for asset protection and capital access. - Dr. Jian Zhang is the former CEO of Chinese Hospital in San Francisco and a clinical professor at University of California, San Francisco. - Zhang’s book, “Pressure and Possibility: How Difference Becomes a Source of Strength in Leadership,” is a memoir and leadership guide about her journey from a rural village in China to CEO of San Francisco’s last independent community hospital. - The company says the new authors will be guided by its team to elevate their personal brands, expand audience reach and increase impact. - More information is available on the company’s website.

Between the lines: - The list shows Advantage | The Authority Company leaning into expert-led nonfiction tied to professional identity and business outcomes. - The mix of books suggests the company is using publishing not just as content creation, but as a lead-generation and reputation-building tool for executives and specialists. - Several titles are positioned around practical frameworks, which fits the company’s broader authority-building message.

What's next: - The books are expected to roll out over the coming months. - Advantage | The Authority Company will continue supporting the authors through publishing, promotion, media services and personal brand strategy. - The company is likely to use the launches to broaden reach across its six imprints and related services.

The bottom line: - Advantage | The Authority Company is betting that books remain one of the clearest ways for professionals to turn expertise into authority.