Advantage signs five new authors across leadership, cyber and sales

Advantage | The Authority Company has added five new authors for books scheduled over the coming months, spanning tourism, cybersecurity, leadership, sales and sports/entertainment. The lineup underscores how the publisher is using its five imprints to target business readers and authority-building professionals.

Why it matters: - Advantage | The Authority Company is expanding its publishing slate with books aimed at executives, operators and professionals looking for practical leadership and business guidance. - The five new projects broaden the company’s reach across multiple business niches, from cyber risk to consumer sales. - The releases also reinforce Advantage’s core pitch that books help professionals build authority in their fields.

What happened: - Advantage | The Authority Company announced five new publishing projects in Charleston, South Carolina. - The authors include professors, founders, CEOs and business consultants. - The books are slated for publication in the coming months. - The new titles will be released across Advantage’s five imprints: Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books and Rethink Press.

The details: - Bo Bernhard, Ph.D., is writing The Fun Economy: How Tourism, Sports, and Entertainment Are Changing the Way the World Works (and Plays) for SXSW Books. - Bernhard is a Harvard graduate, former professional athlete and award-winning teacher and researcher who has spent three decades studying tourism, sports, entertainment and human behavior. - Bernhard’s book draws on research and firsthand experience from around the world and argues that people increasingly value memories over possessions. - Mike Campbell, founder and CEO of Campbell Private Wealth, is writing The Debrief: How Elite Teams Build Trust, Navigate Change, and Achieve Excellence for Forbes Books. - Campbell is a retired Navy commander who flew combat missions, advised the Chairman of the Joint Chiefs of Staff and coordinated operations for the Blue Angels squadron. - Campbell’s book focuses on structured reflection, psychological safety, vulnerability and accountability. - Alina Matyukhina, Ph.D., global head of cybersecurity for Siemens’ largest business unit and founder of CYBERLEAD Hub, is writing CYBERLEAD: How Great Leaders Turn Cyber Risk into Competitive Advantage for Forbes Books. - Matyukhina has been named Cybersecurity Woman of the Year and appeared on the Forbes 30 Under 30 list. - Her book uses 27 case studies, including examples from Apple, JPMorgan and Microsoft, to show how leadership choices affect organizations before, during and after a cyber incident. - Jeffery S. Perry, founder and CEO of Lead Mandates LLC, is writing SOAR: Elevated Leadership Through Conviction, Clarity, and Contribution for an Ever-Changing World for Forbes Books. - Perry has spent decades in the boardroom as both an executive and board director. - Perry’s book focuses on practical leadership principles, including rejecting imposed stigmas, claiming space without waiting for permission and choosing courage over comfort. - Christopher E. Wallace, co-founder of InnerView Group, is writing Selling Clarity for Advantage Books. - Wallace built his career with major consumer brands before helping companies improve everyday sales conversations. - Wallace’s book is based on work with more than 400,000 frontline sales associates across industries including banking and home improvement. - Wallace argues the old consultative sales playbook is failing modern buyers and says the new guide is designed to help consumer sales leaders improve team performance and customer value. - Advantage | The Authority Company said the five authors will share expertise across leadership, cybersecurity, tourism, sports/entertainment and sales. - The company also said it is partnering with the authors as they develop and publish the books. - More information is available on the company’s website.

Between the lines: - The mix of authors shows Advantage leaning on credibility markers such as military service, corporate leadership, academic research and major-brand experience. - The announcement suggests the company is positioning books as business tools, not just publishing products. - The spread across imprints shows a deliberate segmentation strategy by topic and audience.

What's next: - The five books are expected to publish in the coming months. - Advantage’s broader publishing and brand-building services are likely to remain part of the pitch to CEOs, entrepreneurs and thought leaders. - The company will continue promoting its imprints, media services and personal brand offerings as part of its author platform.

The bottom line: - Advantage | The Authority Company is using five new books to deepen its footprint in business publishing while targeting high-authority voices across several fast-moving sectors.