Core Factors publishes Jungian type booklet for practitioners

Core Factors has released a new 56-page booklet, The 16 Personality Types: Profiles for Self-Discovery, to help coaches, consultants and HR professionals apply Jungian psychological type in workshops and debriefs. The paperback is available now on Amazon and is designed to work with Core Factors’ assessments and Participant Hub.

Why it matters: - The booklet gives practitioners a middle-ground resource between short quiz descriptions and dense academic typology texts. - It is designed for real-world use in coaching, workshops and development programs. - The release also comes as AI tools are influencing how people encounter personality-type information online.

What happened: - Core Factors published The 16 Personality Types: Profiles for Self-Discovery by Cindy Paris and Kris Kiler. - The booklet is available now in paperback on Amazon in the United States and international marketplaces. - The price is $19.95 US. - Core Factors describes the booklet as written for professionals who use psychological type in development work.

The details: - Each of the 16 profiles is built around the Jungian cognitive processes and treats each type as a whole pattern. - Every profile is organized into three sections: Knowing Yourself, Relating to Others, and Working and Leading. - Knowing Yourself covers the type portrait, worldview and personal approach. - Relating to Others covers relationships, interpersonal dynamics, communication preferences and disagreement. - Working and Leading covers problem-solving, team contributions, leadership approach and growth areas. - Each profile includes a sidebar showing the dominant and auxiliary cognitive processes for that type. - The opening pages introduce the dominant-auxiliary relationship before readers reach their own profile. - Reflection worksheets, practical exercises and a bridge to the four areas where people skills develop are included. - The booklet is written to the type itself, so it can be used with MBTI®, Type Discovery, Type Elements, Type Dynamics and other type instruments. - The booklet also supports the three Core Factors assessments developed by Mark Majors, PhD: Type Discovery, Type Elements and Type Dynamics. - Type Discovery uses a non-forced-choice format with a Neutral option on every item and a clarity reading for each preference. - Type Elements reports 32 subscales across 16 element pairs and includes seven Elements of Personality Formation™ statements for reflection. - Type Dynamics adds 80 process items and reports all eight cognitive processes. - The booklet uses the same eight process titles as the Type Dynamics report, from Engaging with What's Real Now to Staying True to Ideals and Personal Values. - Participants can access results, whole-type profiles and comparison tools through the Participant Hub after a session ends. - Core Factors also says Evidentra®, its AI Coach Assistant, uses curated knowledge bases and model content rather than the open web.

Between the lines: - The booklet appears aimed at filling a gap in the type market for something that is accurate enough for practitioners but short enough for participants to finish. - Core Factors is positioning the release as a guardrail against low-quality personality-type content that circulates through general AI tools and free quiz sites. - The company is also tying the booklet to its broader assessment ecosystem, which helps keep users inside a single vocabulary across reports, coaching and follow-up work.

What's next: - Core Factors says practitioners can request a demo to see how the booklet fits with Type Discovery, Type Elements, Type Dynamics, the Pro Account and the Participant Hub. - Author interviews are available on request. - The company is promoting the booklet as a pre-work resource, a workshop leave-behind and a cohort reference.

The bottom line: - Core Factors is betting that practitioners want a concise, theory-grounded guide that can move personality type conversations from identification to application.